If your families can't immediately understand what they need to do next, you're losing sales.
Trust and legitimacy is accomplished through high quality branding and content.
Have obvious Call-to-Action buttons to drive families to your online checkout, as well as number links to call your staff.
Tell your story and highlight your work through testimonials.
Make sure you have a modern logo, high quality photos, and an easily navigable website for the best user experience.
Give your customers an amazing consumer experience without any additional effort.