Our Story


We did not start out in the funeral industry. Based in Los Angeles, our backgrounds are in building and marketing consumer technology. However, after experiencing a death in the family, we were exposed to both the intricacies and inefficiencies of the funeral industry. 

We experienced how funeral homes operated from the family's perspective, and we saw a widening gap between the outdated funeral home selling process and the buying process modern consumers were accustomed to. 

As millennials, we understand that consumers today expect information transparency and a certain level of ease of use at places where they spend their money. We specifically designed and developed Parting Pro to bring this to the funeral industry. 

Parting Pro's mission is to introduce well designed technology to funeral homes in order to improve business processes, provide better service, and increase revenue with less manual effort.